Ghana Premier League club Accra Hearts of Oak have unveiled a new badge in order to make the design more digital media-friendly.
The new badge is an evolution of the existing mark paying careful attention to honor the sacred elements of the club’s history including the Oak tree, rainbow colors and the founding year of 1911.
It was designed by UK-based global leader in sports brand consulting and design team-up whose clients include adidas, Arsenal FC, Celtic FC, FIFA, MLS, Tottenham Hotspur, Under Armour and the USL.
The secondary badge adds the Latin phrase, ”virtutem praestate” for select corporate uses.
Chief Executive Mark Noonan said in a statement: ”Hearts of Oak is an iconic brand in African football and we took great care to preserve that heritage in the new marks.
”That said, in order to thrive in this new digital era, we needed an identity that was cleaner, more dynamic and a symbol of the club’s future ambitions.”
The Continental Club Masters, as Hearts of Oak are also known are gearing up to celebrate their 107th birthday on Sunday, 11 November 2018.
The former African club champions have a large following on social media and the directors of the club believe they are taking the best course in the history of the club.
story by Sammy Heywood Okine